TRULAB

The initiative, Trulab, is a consulting firm and accelerator based in Cali, Colombia, focused on fostering sustainable business models within the food sector. Established eight years ago, Trulab aims to support small food-related start-ups by providing technical assistance, fostering business linkages and facilitating impact financing. The organization emphasizes a fair distribution of profits along the food production chain and has succeeded in increasing its clients' revenues by 20%. Trulab operates with a team of 35 to 50 contracted professionals who engage directly with beneficiaries in various regions, offering them personalized support and guidance. The initiative is committed to generating measurable social impact and aims to mobilize significant investment in the coming years, while maintaining a flexible and horizontal organizational structure to adapt to the challenges of the business landscape in Colombia.